13 мая 2021  |  
8:30 PM  April 28, 2021

TPU applicants’ website got silver in the largest digital competition

© предоставлено пресс-службой ТПУTPU applicants’ website got silver in the largest digital competition

TOMSK, Apr 28 – RIA Tomsk. The design of the website for applicants of Tomsk Polytechnic University (TPU) won silver at the largest digital competition in Eastern Europe Tagline Awards; it was created with the interests of "digital generation" in the form of a quest, Head of TPU Division for Internal and External Communications Maria Moiseenko told RIA Tomsk on Wednesday.

According to open sources, Tagline Awards is the largest digital competition in Eastern Europe. The 2020/2021 competition was held in more than 150 nominations, covering the main digital areas. The award ceremony took place in Moscow at the end of April. The design of the "Abiturient TPU" ("TPU Applicant") website won silver in the competition.

"The design of the website was developed taking into account the interests of applicants who use gadgets and social networks and have high standards and ideas about what the design should be. The website "speaks" the same language with applicants, this is facilitated by 3D and animoji. The whole website was created as a quest and helps to automatically calculate suitable specialties and chances of admission," – Moiseenko said.

The interlocutor of the agency added that on the website "the university is presented as a large-scale, serious, but at the same time as a place where a future student can actively spend the coming years and find new friends and hobbies".

"The most difficult thing was to make the website absolutely non-traditional, focused on the digital generation. These guys think completely differently, make decisions on their own, they choose the university, not their parents. Therefore, the task was to interest them in a comfortable, interesting, memorable design", – Moiseenko explained.

According to her, the site was developed by the Parweb company, which specializes in promoting universities in the digital environment: "Polytech has been working with this partner for a long time. We are proud that Parweb did the work not just as a contractor, but was involved, recommended, watched the best world examples and used this experience to fulfill the tasks of TPU".

Сайт РИА Томск /riatomsk.ru/ содержит информацию, подготовленную Региональным информационным агентством "Томск" (РИА Томск) с территорией распространения – Российская Федерация, зарубежные страны.
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