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7:16 PM  February 28, 2018

Tomsk plasticine of new generation was among the best toys of Russia

© со страницы Анастасии Ереминой в FacebookTomsk plasticine of new generation was among the best toys of Russia

TOMSK, Feb 28 – RIA Tomsk. The kinetic Zephyr plasticine created by the Tomsk company "New Chemistry" (enters into holding DI Group), got the second place in the national award in the sphere of goods and services for children "Golden Bear", the project manager Anastasia Eremina reported on Wednesday on the page on Facebook.

Earlier it was reported that scientific personnel of the New Chemistry company developed a new product for children's creativity with the name "Zephyr". It combines properties of plasticine, polymer clay and kinetic sand, has no analogs in the Russian market and, by calculations of the company, can be popular abroad.

"Our product Zephyr which is only nine months old got the second place in the national award in the sphere of goods and services for children "Golden Bear" in the "Best Toys and Games-2017" nomination in the heading "Creativity". This is very pleasant recognition of quality and safety of our toy from professional community and experts", – Eremina has written.

Rewarding of winners took place in the Federation Council in Moscow. The national award "Golden Bear" is the conventional branch award and is awarded for achievements and professional contribution to development of the industry of children's goods of the Russian Federation. The competition is held since 2010 with assistance of the Federation Council and Ministry of Industry and Trade of Russia.

As it was reported earlier, "zephyr" is not the first successful product for children created in Tomsk. "New Chemistry" developed "touching sand" Lepa on the basis of quartz sand and safe polymer which differs from usual in "fluidity", keeps a form and isn't scattered. Now similar game material under the name "kinetic sand" is produced by Swedish also several Russian companies.

Also "New Chemistry" started the Russia's first production of game hydrophobic sand in 2016 which pushes away any liquid that allows to mold various figures even in water. The holding DI Group which includes the company is known for such innovative projects as molkmat for sale of fresh milk, SIM cardmat for sale of SIM cards, 3D-pen and 3D-printers.

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