© РИА Томск. Павел Стефанский
TOMSK, Oct 5 – RIA Tomsk. The
European specialist in neuromarketing Bradley Vines will read open lecture in
Tomsk State University (TSU) how a buyer makes the choice and how advertizing
companies and producers of production can use it, is reported on the website of
the higher education institution.
"Within the I International
student's symposium of jazz in TSU the head of the European branch of the
Neilsen Consumer Neuroscience Company, the doctor of philosophy Bradley Vines
will read open lecture. He will tell how scientists study consumer behavior of
a person", – it is told in the message.
© РИА Томск. Павел Стефанский
According to the higher education
institution, Vayns is a former jazzman, now he is a doctor of philosophy, a
doctor of cognitive neurology. He directs the project of Harvard medical school
"Investigating the Neuroscience of Musical Performance".
It is specified that the Neilsen
Consumer Neuroscience Company researches in the field of a neurobiology and
consumer behavior. It studies how a brain reacts to irritants, for example, how
a buyer chooses between two packages of juice when faces a shelf in a shop.
It is added that the public lecture
of Vines "Neyromarketing and neurobiology of consumption: methods of
studying of consumer behavior" will take place in a conference room of the
TSU main building on October 13 at 16.00. Everyone is invited to attend the
lecture.