TOMSK, October
11 - RIA Tomsk. Four teams of students and
schoolchildren became participants in an online training session called Lean
Startup, organized by Tomsk State University (TSU) and university partners. The
small event is part of the TSU puzzle on the formation of basic skills in
technological entrepreneurship among young people.
Details of the event - in the review of RIA Tomsk.
Earlier it was reported that TSU invites Tomsk
residents to participate in an open online training for schoolchildren and
students, where experts will teach them to "pack" startups using Lean
Startup technology.
Tool for startuppers
The event was held as part of the TomskHUB project,
organized by Rubius company. The project is being implemented with the support
of the regional administration, the Center
for Innovative Development of the Tomsk Region. The goal of Lean Startup is to form entrepreneurial thinking and basic
skills of technological entrepreneurship among Tomsk youth.
Earlier, the need to promote technological
entrepreneurship in science and education was announced by Russian Prime
Minister Mikhail Mishustin. According to RIA Tomsk, he visited Tomsk in July
and took part in the U-NOVUS forum of young scientists.
In particular, speaking at U-NOVUS, Mishustin noted
that at the moment only 3% of startups are "born" in universities in
Russia. He proposed to supplement the national project "Science and
Universities" with a section on technological entrepreneurship and launch the
program "Startup as a diploma," implemented in the Tomsk region, in
other regions of the Russian Federation.
To teach young people how to make startups - from idea
to market - for this purpose in every university, including TSU, there are many
educational programs and trainings. One of them is Lean Startup. By this term,
experts refer to the so-called "lean startup" - when an entrepreneur
does not bring the product to the ideal, and with quick tools tests hypotheses
and makes changes.
"The basic principles of Lean Startup: you don't
need to bring your business project to the ideal, you need to try, present it
to the target audience, get feedback, quickly respond to audience comments, in
extreme cases change the concept altogether," Deputy Director of the Entrepreneurship Center of TSU Institute of
Economics and Management Elena Lazareva told comments.
Ideas for growth
According to Lazareva, four teams of students and
schoolchildren who came to the training from different universities and schools
in Tomsk first got acquainted with the principles of a lean startup and only
then started the practical part of the training.
"Participants were offered a presentation
template so they wouldn't forget what steps to take. And by these steps, each
team worked out its own business idea. The ideas are: organizing a service for
the supply of video cards at affordable prices, opening a new creative space
for TSHouse students, a service for comparing drugs, an image creation
service," Lazareva says.
© предоставила Елена Лазарева
Lean Startup Online Training. Discussion process
Invited experts appreciated startups in terms of
relevance and realism. The greatest number of points was scored by the team
with an online fitting room project, the idea of which was proposed by Tomsk
schoolgirl Julia Zhevshek.
"This project turned out to be the most
elaborate. The team showed how the products will be presented at the fitting,
how it will be possible to make a purchase. The target audience is not only
individuals, but also clothing designers, stores themselves," the agency's
interlocutor explains.
According to Mikhail Golovatov, one of the training
experts, head of the innovation department in the field of science, technology
and technology at TSU, in a few hours the participants prepared presentations
of the investor level.
© из группы Высшей школы журналистики ТГУ "ВКонтакте"
"It is clear that one day is not enough for deep
immersion in the topic, but what the teams did in a day is very good. They were
able to outline the strengths of the product, some even managed to compare with
competitors," he commented on the results of the training.
In turn, Lazareva added that this and other similar
events of TSU are aimed at forming technological entrepreneurial thinking among
students and schoolchildren: "Taking step by step, going consistently
along this road, we involve more and more people in entrepreneurial activity,
awaken their interest in business, form entrepreneurial thinking".